It’s just water in a can. How did Liquid Death become a billion-dollar brand?

It’s just water in a can. How did Liquid Death become a billion-dollar brand?

If you’ve been to a live event recently, you may have noticed something called Liquid Death being sold at food and drink stands.

For those not in the know, the name may be a little intimidating. But “Liquid Death” is just water in a can.

Now the brand, which has been independently owned and operated since its creation in 2017, has raised a new round of investment that values it at $1.4 billion.

In a release Monday, Liquid Death said it had hit $263 million in global sales and can be found…


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