Little change to Microsoft Bing’s search market share

Microsoft Bing managed to steal a tiny bit of Google’s search market share in the last year in the U.S., even less globally. But make no mistake – Google remains the dominant search engine.

This despite the launch of the new Bing, powered by ChatGPT designed for Search, one year ago, which many believed could ignite a true contender to challenge Google. Instead, the search market remains essentially at status quo.

Why we care. When Microsoft CEO Satya Nadella introduced the new…