Google Search Generative Experience (SGE) was set to expire as a Google Labs experiment at the end of 2023 but its time as an experiment was quietly extended, making it clear that SGE is not coming to search in the near future. Surprisingly, letting Microsoft take the lead may have been the best perhaps unintended approach for Google.
Google’s AI Strategy For Search
Google’s decision to keep SGE as a Google Labs project fits into the broader trend of Google’s history of preferring to…
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