Google Search has been caught up in a massive tidal wave of generative AI garbage.
It’s starting to look like an unrecognizable heap of spam, meaningless search engine optimization (SEO) filler, and dubiously sourced news.
“It’s the worst quality results on Google I’ve seen in my 14-year career,” eminent SEO expert Lily Ray told Fortune.
Instead of filtering out scams, Google is seemingly bowing to the pressure and is instead promoting them.
“Right now, it feels like the scammers are…
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