Monthly Archives: January 2024

Bing Search shows few, if any, signs of market share increase from AI features

Bing Search shows few, if any, signs of market share increase from AI features

Microsoft Not quite one year ago, Microsoft announced a “multi-year, multi-billion dollar investment” in OpenAI, a company that had made waves in 2022 with its ChatGPT chatbot and DALL-E image creator. The next month, Microsoft announced that it was integrating a generative AI chatbot into its Bing search engine and Edge browser, and similar generative AI features were announced for Windows in the apps formerly… Source link

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Google search reels from AI spam, algorithm update for ‘worst results’ in at least 14 years: SEO executive

Google search increasingly looks like it just isn’t working the way it used to.  The search engine that has become a 21st century staple in virtually everyone’s lives, used billions of times a day, is struggling with the unintended consequences of a recent update. Basically, it’s all spammed up. Welcome to web search’s junk mail era.  “It’s the worst quality results on Google I’ve seen in my 14-year career,” says Lily Ray, senior director of search engine… Source link

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Tech shows it’s key to bringing market out of tough start to 2024

Tech shows it’s key to bringing market out of tough start to 2024

The key drivers of the late 2023 stock market rally have faded. With investors increasingly questioning when the Federal Reserve will cut interest rates, the so-called “soft landing” trade which saw investors pour into interest-rate sensitive sectors has stumbled to start 2024. That raises the question of what the next catalyst is — and investors may not need to look further than the tech sector (XLK). Despite the recent craze over small caps and other hot trades that could benefit from… Source link

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Google unveils a new way to search

Google unveils a new way to search

From Google Instead of typing things in, Google will allow people to circle items that appear on their smartphone screens, and Google will search the image or text for you. It will start on certain high-end Android phones, such as the Galaxy S24 and Pixel 8, before coming to other phones. … Source link

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Urgent steps for advertisers running campaigns in the EU

Urgent steps for advertisers running campaigns in the EU

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care. Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment. Next… Source link

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Tech leads stocks higher as chipmakers shine

Tech leads stocks higher as chipmakers shine

US stocks tipped higher on Thursday, eyeing a rebound from recent losses as investors looked to fresh quarterly earnings for inspiration amid dwindling hopes for an early 2024 interest rate cut. The S&P 500 (^GSPC) added around 0.4%, while the tech-heavy Nasdaq Compossite (^IXIC) led gains, rising 1%. The Dow Jones Industrial Average (^DJI) dropped about 0.3%. Techs led stocks higher after a bullish AI-fueled revenue outlook from TSMC (TSM), a key supplier to Apple (AAPL) and Nvidia (NVDA)…. Source link

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Google says Russian espionage crew behind new malware campaign

Google says Russian espionage crew behind new malware campaign

Image Credits: Vertigo3d / Getty Images Google researchers say they have evidence that a notorious Russian-linked hacking group — tracked as “Cold River” — is evolving its tactics beyond phishing to target victims with data-stealing malware. Cold River, also known as “Callisto Group” and “Star Blizzard,” is known for conducting long-running espionage campaigns against NATO countries, particularly the United States and the United Kingdom. Researchers believe… Source link

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Google SGE impact by industry and emerging features

Google SGE impact by industry and emerging features

Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. That’s according to new data released by enterprise SEO platform BrightEdge and the company’s new-ish technology, BrightEdge Generative Parser. It’s surprising to see healthcare at the top of the list here, where many queries would fall under what Google would consider Your Money or Your Life (YMYL) type… Source link

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